“the man of consumption, insofar as he consumes, is a producer… We should think of consumption as an enterprise activity by which the individual, precisely on the basis of the capital he has at his disposal, will produce something that will be his own satisfaction.”
Foucault, Birth of Biopolitics: Lectures at the Collège de France 1978-79 (2008: 226, cited in Dilts, 2011:137)
As long as we consume – we produce our own satisfaction. When we hoard, when we acquire – we feel in power, safe and protected from…
What are we protected from? What are we lacking?
Is it a void of being loved? Is it a void of not being equal? Is it a desire to be better than others around us?
How long would the fix of having new shoes, new phone, new cars…new trips…new jobs can fulfil?
A moment? A week? A year? When is the moment until I need another symbol, another addition to the list…another validation.
“Disney/Pixar’s Wall- E (2008). The film shows an earth so despoiled that human beings are no longer capable of inhabiting it. We’re left in no doubt that consumer capitalism and corporations – or rather one mega-corporation, Buy n Large – is responsible of this depredation; and when we see eventually see the human beings in off world exile, they are infantile and obese, interacting via screen interfaces, carried around in large motorised chairs, and supping indeterminate slop from cups. What we have here is a vision of control and communication much as Jean Baudrillard understood it, in which subjugation no longer takes the form of a subordination to an extrinsic spectacle, but rather invites us to interact and participate.”
Mark Fisher “Capitalism Realism”
As long as we consume – we produce our own satisfaction.
A city of consumption we live in. It is not a place to create – one of my friends said. Small spaces, huge distances, high prices, competition and stress. And consumption to fill the moments of freedom. Because there is no more energy left. There is no more space left… just to take in. Just to consume. Just to observe. Just to entertain.